Two weekends ago now, I attended the International Indian Film Academy — IIFA — Awards here in own back yard of Tampa Bay as a member of the
media — a dream come true, right? A dream that led me to come home early from
India, to skip a trip to Assam.
Boy, did I end up regretting that.
I've watched IIFA broadcasts before and was so excited to see it up close and personal, but I came out of it realizing that IIFA is much, much better enjoyed as a TV show. Covering IIFA was a terrible, terrible experience that given
the chance I’d never choose again. It was infuriatingly unprofessional and much
less than promised (more on that later). And I'm not the only one who feels that way. I've heard complaints from everywhere, and there's even a survey circulating about how awful the experience was. Some others have made me feel like a whiny baby though (boohoo the stars came to my back yard but didn't want to see me), so I've held back on posting even after writing this epically long rant
I get the impression that IIFA’s “imperfections” are
generally glossed over by media and everyone else, but I’m not one to sugarcoat
things — ever — so here goes nothing.
